Why New England and the Pacific Northwest Stand Out Right Now

One of the biggest advantages of building Sytes is that I get a real-time view of where tenant demand is building and where our network still has room to grow. Most companies would probably keep that information to themselves. I think it's more useful to be transparent, because in this case our biggest opportunity is also yours.

Over the last few months, our tenant reps covering New England and the Pacific Northwest have been giving me the same feedback: they need more sites. Not because tenants aren't looking, but because there simply aren't enough landlords and developers in those regions submitting opportunities through the platform.

That's an unusual position to be in.

Today, there are tenants actively searching across Connecticut, Massachusetts, Maine, New Hampshire, Vermont, Rhode Island, Washington, and Oregon. They've already published the markets they want to enter, the site requirements they're targeting, and the criteria they'll use to evaluate opportunities. In other words, the demand side of the equation is already in place. What we're working to build is a stronger supply side.

For landlords and developers, that's an opportunity worth paying attention to.

Commercial real estate is usually a game of finding tenants before someone else does. You research expansion plans, identify the right decision-makers, make introductions, and hope your property lands on the right desk at the right time. Even if everything goes well, you're competing with countless other owners trying to reach the same tenant.

In this case, the tenants are already looking, and they're already reviewing sites. The challenge isn't convincing them to expand into these markets; it's giving them more opportunities to evaluate once they're there. Because our network is still developing in these regions, there's simply less competition for their attention than you'll find in markets where every landlord is chasing the same deals.

That's exactly why we're making a concentrated push in these states. Rather than waiting for the marketplace to mature on its own, we're offering discounted pricing to encourage more landlords and developers to participate. Access across all six New England states is $3,600 per year, while Washington and Oregon are currently 50% off.

I'm sharing that because I think context matters. These discounts aren't designed to create demand where none exists. The demand is already there. They're designed to accelerate the other half of the marketplace by connecting more quality sites with tenants who are actively searching today.

One thing I've learned in commercial real estate is that timing often matters as much as the asset itself. The people who benefit most from a growing platform are usually the ones who join before everyone else recognizes the opportunity. By the time a market feels crowded, the advantage of being early has largely disappeared.

If you own property or represent sites in New England or the Pacific Northwest, I'd encourage you to take a look at who's already searching on Sytes. You may find that your next deal isn't waiting on another round of cold outreach or another networking event.

It may already be waiting for the right site to show up.